TV3 - Station - Employment - Headlines

Account Executive

Updated: Mon 1:42 PM, Dec 31, 2012

TV3 Winchester is seeking a motivated self-starter and team player to serve as our next successful advertising sales Account Executive. Media sales experience is a plus, but as long as you can generate sales and have fun along the way we want to talk to you!

You will drive and influence the growth of our television and digital products, and give our advertisers top of the line service! You'll work with our award-winning creative team to help your clients grow their business.


Rush your cover letter and resume to GM@tv3winchester.com or mail to:

TV3 Winchester – Sales Position

633 Millwood Ave. Winchester, VA 22601


Excellent driving record is a MUST. Gray Television is an Equal Opportunity Employer and a Drug-Free Workplace. No phone calls please.

Essential Job Duties:

The Account Executive will be primarily responsible for delivering Sales revenue and for developing new advertisers for our station’s multi-platform properties. The Account Executive will be expected to prospect new client targets and will develop concepts to create, incrementally grow or maintain sales revenue by connecting an advertiser’s marketing goals seamlessly with TV3 Winchester platforms.


Responsibilities include:

  • Embrace, understand, target, pitch and secure new sources of advertising revenue

  • Create customized solutions for local clients that will demonstrate the power of the stations platforms

  • Identify and market to previously undeveloped advertisers the value and benefit of TV, mobile, digital, etc.

  • Develop growth revenue by focusing on “conversion” targets from other media including radio, print, online and cable.

  • Manage the opportunity pipeline and revenue forecasting

  • Be an ambassador of the station within the local community

  • Participate in station events as needed

  • Commitment to the highest quality customer service


  • Basic Qualifications:

  • Previous sales experience preferred, demonstrated sales success a plus

  • Strong communication/presentation skills – oral and written

  • Comfortable prospecting, generating proposals and closing the sale

  • Ability to creatively analyze, and react to a variety of sales challenges

  • Enthusiastic team player

  • Strong influencing skills

  • Competitive, with a desire to win

  • Creative problem-solver, with strong analytical aptitude

  • 633 Millwood Ave. Winchester, VA 22601 Main Phone Line – (540) 504-0883 Press 1 for the News Department
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