May 20, 2013

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Reporter: Alyssa Raymond Email

Using Black Friday Apps to Find Deals

We're days away from the biggest day for shopping. Some people have been mapping out their Black Friday plans for weeks. In the past, most of us would use a circular to make a plan. Now, more and more people are using smartphones to find the best deals.

"If your husband is hooked then it's kind of a dream for any girl that likes to shop," said Kristina Lee of Winchester.

Kristina Lee says she's been going shopping on Black Friday since she was a teenager. She says when she got married she could never get her husband to go with her.

"And then like I said, four years ago, we went, and he's hooked," said Lee.

Kristina says it was her husband who came across the Black Friday app.

"It has made it a lot easier as far as knowing what's where and the best deal at the best store and the time so you can kind of map it all out," said Lee.

If you go to your app store and type in "Black Friday" dozens of apps will pop up, and most of them are actually free. Many of them will even allow you to type in your zip code to find the best deals around you.

"They're creating Target apps and Walmart apps and all these other kinds of places where they can push instantly sale prices to their customers," said Shenandoah University Senior VP and VP of Academic Affairs Bryon Grigsby. "Customers can get online and see what new products are on there."

Grigsby says they created an app for SU about four years ago. Grigsby says apps are a new way to connect and are in demand.

"All the apps are one of the things that is driving a new industry," said Grigsby.

According to International Data Corp., 41 percent of the people they surveyed say they'll continue to rely on smartphones to buy things.

"Makes you feel special because when you get the little alert on your phone you feel like you know all the deals before anyone else does," said Grigsby.


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