"Plaid Friday is specifically a way for locally owned businesses to get in on the Black Friday shopping thing," said Joseph Murphy.

The plaid stripes seen in Old Town mean one thing, it's Plaid Friday.

"I think it's a good idea," said Jonathan Merrell. "It promotes sales. It helps everybody keep coming in and it's word of mouth after that."

Jonathan is thinking about shopping around for local deals.

Small businesses are participating in their own version of Black Friday with discount sales for the community.

"I love the simplicity of the concept of Plaid Friday," said Christine Patrick, the owner of Winchester Book Gallery. "It's easy, a lot of us can wear plaid, it's not complicated, it didn't cost a lot to produce, and then, it was fun."

Plaid Friday is a fun way to promote local independently owned businesses in our area, during the holidays.

"One of the biggest things in supporting a local business is you get personal attention and direct service," said Christine. "But, you also get to support your community. So out of a dollar that's spent in a local business, a significantly more amount of those pennies go to your local community."

If you see a yellow flag with plaid stripes outside any store or business in old town, that store has discounts on the inventory.

Discounts ranged from 15-25 percent on Friday.

These discounts are enough to make Jonathan shopping.

"Most definitely. Yeah. That'll be a good idea and I can save a lot of money, as long as they keep the discounts going."

Something many shoppers are hoping for with the holidays getting started.

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